Making Bliss Happen: We Raised $17.5M to Makeover the Cosmetic Experience

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At Bliss, we believe beauty is deeply personal, and care should be, too. From day one, we set out to redefine the cosmetic surgery journey: one where clients feel empowered and guided fully from “before” to their ideal “after.”  

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It’s simple. We use cutting-edge AI technology to match clients with the right surgeons, procedures, and personalized plans based on their subjective beauty aspirations. There’s no guesswork, no endless research, and no pressure. Just a clear path to the results our clients have been dreaming of. 

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Bliss is intuitive, smart, and always focused on reimagining how people connect with the surgeons who change their lives for the better. Whether it’s a subtle tweak or a dramatic transformation, we’re making the journey as beautiful as the destination. 

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Now, we're proud to announce a new milestone in our mission. 

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We’ve raised $17.5 million in seed funding to power our vision of a more empathetic, AI-driven aesthetic industry that puts clients first and improves their cosmetic experience. 

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Changing faces? Forbes says we’re changing the game

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We’re humbled to have been featured in several outlets sharing our story. Here’s a roundup of coverage, starting with a deep dive from Forbes, which explores how we’re bringing a little lift, a lot of clarity, and thoughtful connections to a booming industry where an astounding 25% of Americans have already undergone a cosmetic procedure. 

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"One of the most impressive metrics shared by Bliss is the platform's ability to increase patient engagement from 40% to 80%. This dramatic improvement stems from a combination of personalization features, trust-building mechanisms, and real-time human support." - Forbes

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Josipa Majic positions Bliss as a leader of the AI revolution in cosmetic surgical care and describes the way our platform brings about transparency and accessibility. He also touches upon our mission to make cosmetic decisions more informed and less intimidating by blending smart technology with the human touch. It’s a strong look at how we’re shifting the industry’s narrative to center on empowerment and opportunity. 

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Even more eyes on empowered aesthetics

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Our story was also picked up by AP News, Benzinga, MedEsthetics, and Yahoo, each talking about our milestone, the Bliss mission, and how we’re setting a new standard in the aesthetics industry. From our $17.5M raise to our efforts smart-matching clients and surgeons through AI, the coverage honors us by sharing the growing excitement around technology that puts people at the heart of cosmetic journeys, successfully taking them from “should I?” to “so glad I did.”  

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Leading the way from surgical consultation to confidence

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This moment isn’t just about Bliss. It’s about the amazing community that’s already growing with us: the clients and surgeons who believe there's a better way to achieve their beauty goals. It also belongs to our investors and partners who have placed their confidence in a future where cosmetic care is personalized from start to finishing touch and still authentically human. 

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And so, we’re proud to be backed by an incredible group that shares our vision for a more seamless cosmetic experience. Thank you to Shine Capital, Synchrony Ventures, Sheva Ventures, Point72 Ventures, and Cerca Partners for believing in what we’re building. 

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Making magic by matching 

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This is only the beginning. With the support of our investors and the aesthetic community, we’re making the cosmetic journey feel less overwhelming, where every decision is informed, each match is meaningful, and every client feels seen and heard. 

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Here’s to more beauty and more Bliss.

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